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	<title>Hooked on design</title>
	<link>http://hookedondesign.wordpress.com</link>
	<description>web, interface design and usability for the lay person</description>
	<lastBuildDate>Sat, 15 Nov 2008 18:55:59 +0000</lastBuildDate>
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	<item>
		<title>Usability testing &#8211; Does it apply to me?</title>
		<description><![CDATA[What makes a good website? Is it the slickness of the look and feel, the features that the site offers, the interesting content or the ease of use?
The look and feel of your site maybe sensational, but what&#8217;s the point if it does not accomplish its purpose, which is to lead people to its content? [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hookedondesign.wordpress.com&blog=625625&post=41&subd=hookedondesign&ref=&feed=1" />]]></description>
		<link>http://hookedondesign.wordpress.com/2008/11/13/41/</link>
			</item>
	<item>
		<title>Best Practices &#8211; Online Customer Experience</title>
		<description><![CDATA[In my previous post, I attempted to define customer experience. This post however will actually prove how important it is to pay attention to the customer.
Lets take ecommerce consumer electronic sites for example. Research in this area states that the best consumer electronic site is more than 50% easier to use as it is informative &#38; more persuasive [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hookedondesign.wordpress.com&blog=625625&post=52&subd=hookedondesign&ref=&feed=1" />]]></description>
		<link>http://hookedondesign.wordpress.com/2008/06/10/best-practices-online-customer-experience/</link>
			</item>
	<item>
		<title>Customer Experience&#8230; what is it?</title>
		<description><![CDATA[Customer Experience&#8230; the term gets thrown around quite a bit of late&#8230; but what does it mean and how does it translate into a discipline &#38; something that anyone can relate to. So what is customer experience?
Customer experience is the &#8216;journey&#8217; of the customer through various interactions with an organization and their perceptions therein.
In order [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hookedondesign.wordpress.com&blog=625625&post=36&subd=hookedondesign&ref=&feed=1" />]]></description>
		<link>http://hookedondesign.wordpress.com/2008/05/05/customer-experience-what-is-it/</link>
			</item>
	<item>
		<title>7 more steps for successful online advertising</title>
		<description><![CDATA[As a follow up to my article &#8220;Four Steps to Successful Banner Ads&#8220;, it’s only apt that I address some best practices that should be followed for online advertising in general. From a usability point of view it is necessary to follow these best practices so that user&#8217;s are attracted to your ad and actually [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hookedondesign.wordpress.com&blog=625625&post=28&subd=hookedondesign&ref=&feed=1" />]]></description>
		<link>http://hookedondesign.wordpress.com/2008/04/26/7-more-steps-for-successful-online-advertising/</link>
			</item>
	<item>
		<title>Four steps to successful banner ads</title>
		<description><![CDATA[This week am working on a project that includes banner ads. These need to promote the brand of the company on its website.
The question was: What kind of features should an ad have to help catch the attention of users and increase sales as well. Online Ads have to follow certain Best Practices in order [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hookedondesign.wordpress.com&blog=625625&post=27&subd=hookedondesign&ref=&feed=1" />]]></description>
		<link>http://hookedondesign.wordpress.com/2008/03/17/four-steps-to-boost-clickthrough-rates-on-ads/</link>
			</item>
	<item>
		<title>13 steps to effective user/stakeholder interviews</title>
		<description><![CDATA[I had the good fortune to conduct user and stakeholder interviews with regard to an application that the client had developed 6 months ago. The application was up and running and this project was launched in order to look at streamlining the application and making it more intelligent and easy to use.
This is where I [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hookedondesign.wordpress.com&blog=625625&post=26&subd=hookedondesign&ref=&feed=1" />]]></description>
		<link>http://hookedondesign.wordpress.com/2008/02/11/13-steps-to-effective-userstakeholder-interviews/</link>
			</item>
	<item>
		<title>10 User Centered Design blogs you ought to read</title>
		<description><![CDATA[Just thought I&#8217;d share my favorite UCD blogs with you. These are sites I read to keep in touch with the research on usability. They also make for very interesting reading.
Experience Dynamics: Frank spiller&#8217;s blog is something that every User experience professional should read. Frank has the happy knack to hitting the nail on the head with every post. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hookedondesign.wordpress.com&blog=625625&post=25&subd=hookedondesign&ref=&feed=1" />]]></description>
		<link>http://hookedondesign.wordpress.com/2007/12/06/10-user-centered-design-blogs-you-ought-to-read/</link>
			</item>
	<item>
		<title>Web 2.0 Master&#8217;s Degree!</title>
		<description><![CDATA[
Apparently I have earned myself a master&#8217;s degree in Web 2.0! You might wanna try it out yourself&#8230; its fun. You get to figure out the trademark features of web 2.0 sites. It will make you think for sure!

       <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hookedondesign.wordpress.com&blog=625625&post=23&subd=hookedondesign&ref=&feed=1" />]]></description>
		<link>http://hookedondesign.wordpress.com/2007/11/29/23/</link>
			</item>
	<item>
		<title>Information Architecture simplified</title>
		<description><![CDATA[Our user experience team in office decided to form a small group that promotes the awareness and usage of usability. With this focus, we got to work brainstorming on the best way to put usability, interaction design and information architecture, in laymen&#8217;s terms.
We decided the best way to do this would be to start a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hookedondesign.wordpress.com&blog=625625&post=22&subd=hookedondesign&ref=&feed=1" />]]></description>
		<link>http://hookedondesign.wordpress.com/2007/11/17/information-architecture-simplified/</link>
			</item>
	<item>
		<title>What kind of blogger are you?</title>
		<description><![CDATA[Stumbled on this interesting website today. Its got a nifty little quiz that determines the kind of blogger you are!
I found that



       <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hookedondesign.wordpress.com&blog=625625&post=21&subd=hookedondesign&ref=&feed=1" />]]></description>
		<link>http://hookedondesign.wordpress.com/2007/11/15/what-kind-of-blogger-are-you/</link>
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